Welcome to the detailed job description for the Sr. Manager/Manager – Marketing & Sales (Ambient Segment) position at North East Dairy & Foods Limited (NEDFL). This comprehensive overview covers all essential aspects to help you understand the role, qualifications, application process, and more. Whether you are an experienced professional in dairy, FMCG, FMCD, retail, or someone with regional exposure in North East India, this is an excellent opportunity to advance your career on a contractual basis with a reputed joint venture. Read through carefully to gauge eligibility, prepare your application, and familiarize yourself with the recruitment process.
Job Overview: Sr. Manager/Manager – Marketing & Sales (Ambient Segment)
Organization Background
North East Dairy & Foods Limited (NEDFL) is a collaborative venture between the National Dairy Development Board (NDDB) and the Government of Assam. It aims to enhance dairy and food processing industry growth within the North East region of India, creating employment opportunities and promoting regional development. The recruitment process is managed by West Assam Milk Producers’ Co-operative Union Ltd. (WAMUL) Purabi Dairy on behalf of NEDFL.
Job Location
The position offers placement anywhere within the state of Assam, complying with operational requirements and business needs within the region.
Position Title
Sr. Manager / Manager – Marketing & Sales (Ambient Segment)
Employment Type
Contract basis initially for a period of 2 years. Employment may be extended based on performance and organizational requirements.
Number of Vacancies
1 vacancy only, with the possibility of further recruitment based on organizational needs.
Key Responsibilities
The responsibilities associated with this role encompass a wide spectrum of marketing and sales functions, primarily focused on the ambient dairy products segment. These include:
- Developing and implementing comprehensive marketing strategies tailored to the North East region.
- Identifying and executing sales opportunities to expand product reach and market share.
- Building and maintaining strong relationships with distributors, retailers, and other stakeholders.
- Conducting market research to analyze consumer preferences, competitor activities, and emerging trends.
- Planning promotional activities and campaigns to boost brand visibility and sales performance.
- Monitoring and analyzing sales data, preparing reports, and making data-driven decisions.
- Ensuring compliance with organizational policies, regional regulations, and quality standards.
- Collaborating with product development teams to align offerings with regional demands.
- Managing within assigned budgets and optimizing resource utilization.
Qualifications & Experience
The organization seeks candidates with the following qualifications and experience:
| Criteria | Details |
|---|---|
| Educational Qualification | Full-time Post Graduate degree/diploma in Marketing. Candidates with higher experience and relevant qualifications may also be considered. |
| Experience |
|
| Regional Exposure | Experience working in the North East region is highly desirable. |
| Age Limit | Not specified; however, candidates are advised to check age criteria during application. |
Salary and Compensation
The salary shall be commensurate with NEDFL norms and the candidate’s experience. Details concerning pay scale are not explicitly provided in the notification but shall be aligned with organizational standards for senior management roles on a contractual basis.
Selection Process
The selection towards the position will be conducted in multiple stages, including:
- Document Verification
- Written Test (may be conducted online or in-person)
- Personal Interview
Preliminary online interviews may be part of shortlisting. Final selection depends on performance in these assessments and verification of credentials.
Application Process and Important Dates
Summary of Key Dates
| Date | Activity |
|---|---|
| 15 January 2026 | Notification release and application start date |
| 24 January 2026 | Application closing date |
| To be notified later | Examination date, admit card release |
Application Submission Steps
- Visit the official recruitment portal: https://recruitment.purabi.coop/jobs
- Locate the specific job opening for Sr. Manager/Manager – Marketing & Sales.
- Carefully read the Terms of Reference and general instructions.
- Click on the “Apply Online” button to start the registration process.
- Register using a valid email ID and mobile number.
- Login with your registered credentials.
- Fill in the application form with accurate personal, educational, and professional details.
- Upload scanned copies of necessary documents including qualification certificates, experience proof, age proof, identity proof, and a recent passport-size photograph.
- Review the entire application form thoroughly before submission.
- Click on submit to complete the application process and note down the generated reference number.
- Keep a printed copy of the application form for future reference and Documentation requirements.
Required Documents for Verification
Applicants are required to produce the following documents at the time of document verification:
- Original Certificates of Qualification (Post Graduate Degree/Diploma)
- Experience certificates from previous employers
- Proof of age (Birth certificate/Matric certificate)
- Identity proof (Aadhar Card, Passport, etc.)
- Latest salary slip (if applicable)
- Passport-size photograph
- Any other documents as specified in the application form
Important Links
| Link Description | URL |
|---|---|
| Application Form | Apply Online |
| Notification PDF (REOI) | Download REOI |
| Official Website | www.purabi.coop |
Additional Important Information
Candidates are advised to regularly visit the official recruitment portal for any updates or modifications to the recruitment process. The Managing Director of NEDFL reserves the right to modify, postpone, or cancel the recruitment process without prior notice. Any form of canvassing will lead to disqualification. Candidates must ensure the accuracy and authenticity of information furnished in their application, as any misconduct or false declaration can result in immediate disqualification or cancellation of candidature.
Conclusion
This role presents an excellent opportunity for seasoned marketing professionals with relevant dairy, FMCG, or retail experience, especially those familiar with the North East region of India. Interested applicants are encouraged to prepare thoroughly, ensure compliance with eligibility criteria, and apply online within the stipulated timeframe. For further updates and detailed instructions, visit the official recruitment portal or the organization’s website regularly.
We wish all applicants the best of luck in their application process and future career endeavors with NEDFL.